Kaysar Daou expands creative leadership at Phoemx

Phoemx Co-Founder and Chief Creative Officer Kaysar Daou is expanding his work across design, digital innovation, and humanitarian communications in Beirut. His portfolio spans NGOs, international development groups, and a growing creative ecosystem built around branding, training, and experiential production.

Why it matters: - Daou’s work sits at the intersection of design, technology, and humanitarian outreach, where clear visual communication can shape how NGOs and development groups reach audiences. - Phoemx is positioning itself as a multi-service creative holding company with capabilities that extend beyond branding into training, consulting, and events. - The focus on accessible, emotionally resonant visuals reflects a broader push to make complex social messages easier to understand.

What happened: - Kaysar Daou, Co-Founder and Chief Creative Officer of Phoemx, is expanding his creative leadership in Beirut. - Daou combines visual storytelling, digital innovation, and humanitarian communications work. - Daou co-founded Phoemx with CEO Anthony Abi Zeid. - Phoemx emerged from the COVID-19 era through the initial launch of Leoceros. - Daou’s early career began at Mentor Arabia, a regional nonprofit focused on youth development. - His work at Mentor Arabia included regional communications and visual production for major events in Jordan and Qatar. - Those events drew international figures including Queen Silvia of Sweden, Queen Rania of Jordan, Sheikha Moza bint Nasser, and Prince Turki bin Talal.

The details: - Daou holds a Bachelor of Arts in Graphic Design. - Phoemx now operates as a holding ecosystem built around three pillars. - Leoceros handles creative and digital innovation, branding, and motion design. - Doloctopus focuses on training, learning, and professional consulting. - Antrabit specializes in immersive events management and experiential production. - Daou has worked with UNFPA, Save the Children, Oxfam, TUI Care Foundation, and ABAAD. - His practice includes creative direction, motion graphics, digital experience design, SEO strategy, and AI-powered creative production. - Daou also co-hosts Bel Arabe Mnehke, an interactive Arabic podcast built around an original card game. - The podcast is designed to prompt spontaneous discussions on educational and professional topics and spans multiple digital platforms. - More information is available on Daou’s website.

Between the lines: - Daou’s portfolio shows how creative services are moving from standalone design work to integrated communications strategy. - The mix of NGO clients and digital services suggests demand for content that can travel across social media, events, and institutional campaigns. - The podcast adds a public-facing education layer to Daou’s broader brand as a creative operator and communicator.

What's next: - Daou is likely to keep building Phoemx as a broader ecosystem rather than a single creative studio. - Continued growth in AI-assisted creative production could expand the firm’s work across nonprofit and commercial clients. - His public profile may grow alongside demand for multilingual, cross-platform humanitarian messaging.